Branded Content
Twix: A Study of Left & Right
Client
Twix / Mars Inc.
Services
The Summary
How to activate a global brand at a prestigious documentary festival without it feeling like an interruption? For the Hot Docs Festival, the studio produced a Scientific Mockumentary investigating the rivalry between Left and Right Twix. Designed to screen before feature films, the project turned street level improv into a major brand moment.
The Problem
Traditional commercials often feel out of place at a documentary festival. The goal was to capture authentic and unscripted comedy with an actor interacting with real people on the street. The challenge was staying invisible enough to get organic reactions while meeting the strict legal and safety standards of a massive global brand in a busy urban environment.
The Solution
The production footprint remained small and mobile to move quickly between street locations without drawing the usual big set attention. The team handled the logistical backbone by securing rapid fire street permits, location rentals, and on the spot talent releases so the creative team had the freedom to improvise with the public. By managing the legal and corporate requirements behind the scenes, the studio was able to capture authentic and high energy interactions that felt like a real documentary while ensuring every frame met the brand global compliance standards.
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