Branded Video / Social First
How Does He Do It?
Client
Dairy Farmers of Ontario
Services
The Summary
To celebrate the holiday season and a philanthropic partnership with SickKids, the studio produced a series of candid interviews with children about the "magic of the holidays." Centered on the whimsical question of how Santa enjoys his milk and cookies, the project focused on driving brand affinity for the Dairy Farmers of Ontario through authentic and heartwarming storytelling.
The Problem
Capturing a high end cinematic look while filming young children presents a unique technical challenge. The creative vision required a shallow depth of field and a cozy holiday atmosphere, but the unpredictable movement of the subjects meant the production team had to maintain extreme precision. The goal was to create a living room environment that felt like a real home rather than a staged set to ensure the children felt comfortable enough to be unscripted.
The Solution
The studio designed a multi-camera living room set that prioritized warmth and visual depth through soft lighting and rich holiday textures. By utilizing a technical approach focused on high-key interior tones and creamy bokeh, the team achieved a premium lifestyle aesthetic that elevated the standard interview format. This setup allowed the studio to capture candid, fleeting moments with a high degree of cinematic polish, successfully connecting the brand's holiday mission with the SickKids Foundation across social platforms.
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