Branded Content
The Self Assessment Suit
Client
Melanoma Canada
Services
The Summary
How do you make life-saving medical information "un-ignorable"? In partnership with Melanoma Canada, we turned a clinical warning into a high-energy, 90s-inspired fashion campaign. By blending a nostalgic "Baywatch" aesthetic with a serious message, we dismantled clinical barriers and created a scroll-stopping PR moment that made skin health conversational.
The Problem
Medical awareness content is notoriously easy to ignore—it's often too clinical, dry, or technical for social media. The challenge was to create a high-fashion, era-accurate product that could compete with lifestyle brands while working within the lean fiscal constraints of a non-profit organization.
The Solution
We leaned into the "retro-kitsch" appeal of 90s VHS culture. Utilizing a nimble crew and a dual-format capture strategy, we maximized a single day on location to achieve a stylistically authentic 90s VHS aesthetic. By blending high-key lighting with specialized post-production textures, we delivered a high-end, fashion-forward PSA that provided the client with agency-level production value without the traditional overhead.
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